Recognize Important Aspects in Digital Marketing – In marketing a business, we definitely need to consider various aspects. Well, like in digital marketing. There are also some aspects that you should pay attention to
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization or better known as SEO is the process of optimizing a business website so that it occupies the top position in search results for certain keywords on search engines such as Google.com, Yahoo.com and so on. Optimal SEO will provide higher organic traffic (free) to company platforms such as blogs and websites.
In general, there are three ways to bring traffic to a company website, including:
As the name implies, On page SEO focuses on all the content on the pages of a website. The content creators on the website must find out and create content according to the keywords needed by readers. The higher the search for a keyword, the higher the need for readers to find information about the topic so that the possibility for readers to ‘drop in’ to read the information that we display on the website will be even greater.
After strengthening the website with content that meets on page SEO optimization, the next step is to strengthen Off page SEO. Off page SEO focuses on what is ‘not on the page’ to make our website appear trustworthy in search engine ratings. SEO Optimization in Off page SEO focuses on the network and website popularity by building backlinks with various other websites that already have high credibility on search engines.
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Unlike the previous two components related to content and credibility, Technical SEO focuses on technical matters related to website backend and company website coding. Things like image compression, structured data, and optimization of CSS files will increase the loading speed of a website. High loading speed will be an important point in evaluating website performance for search engines.