Digital Marketing Guide and How To – Forget old marketing methods like the ATL (Above the line) or BTL (below the line) method. The advent of digital technology has significantly changed the way businesses market their products using omnichannel, multi-format and multi-platform. Check out the full review in the following digital marketing posts.
What is meant by digital marketing
Digital marketing is actually a promotional activity for a brand or a product using electronic (digital) media. Decades ago, digital marketing media was very limited, namely television or radio which could only convey information in one direction.
Nowadays, with the very rapid development of digital technology and wide acceptance from almost all levels of society, it is no doubt that making a digital marketing model is one of the main channels.
Some examples of marketing techniques included in digital marketing:
- SEO – Search Engine Optimization
- Online advertising – FB ads, Google Ads, etc.
- Print media promotion
- Television & radio commercials
- Electronic billboard (video tron)
- Email marketing
- Mobile marketing
- and others
Advantages of Digital Marketing vs Conventional
Unlike advertisements in newspapers, flyers, brochures and the like, marketing strategies using digital media, especially online, can be measured precisely even in real-time.
By using digital media, you can find out how long your video product ad is watched, what percentage of sales conversions are from each ad, and of course you can evaluate which ads are good and which are not.
The ability of digital marketing for tracking is certainly very helpful for business people in calculating ROI (return on investment) from the company’s marketing budget.
Apart from the ease of evaluation factor, the wide geographical reach is also one of the advantages of digital marketing. By utilizing digital media, you can spread your product content / brand around the world with just a few clicks.
For this reason, old offline marketing methods have even been completely abandoned by certain companies.
How to Get Started with Digital Marketing
If we talk about digital marketing, as discussed in the article above, this spectrum is very broad. Therefore, it is important for a digital marketer to know the techniques and resources a company needs so that digital marketing can run well.
One of the important elements in digital marketing is assets, identify what digital assets you have, and start to focus on just a few assets, as mentioned in the article how to start a business on social media.
Some of the assets in digital marketing:
- Blog posts
- Social media accounts
- Brand identity (logo, company profile)
- Online footprint (reviews / feedback from customers etc.)
If you already have some of the assets above, all you need to do is optimize these assets to build the brand you have.
For example, for business websites and blogs, regularly write articles that will attract your potential customers. Or through social media such as Instagram, make interesting and share-able short photos and videos.
Another thing that is quite important, if you are active in a public forum or marketplace, then try to have your business profile have a good rating and reviews from customers.
Because it is also a sign that your brand image is good or not in cyberspace. If you have started to understand digital marketing, it’s a good idea to know the components of digital marketing expenses and prices as a basic reference.