Digital Marketing

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Recognize Important Aspects in Digital Marketing – In marketing a business, we definitely need to consider various aspects. Well, like in digital marketing. There are also some aspects that you should pay attention to

SEARCH ENGINE OPTIMIZATION (SEO)

Search Engine Optimization or better known as SEO is the process of optimizing a business website so that it occupies the top position in search results for certain keywords on search engines such as Google.com, Yahoo.com and so on. Optimal SEO will provide higher organic traffic (free) to company platforms such as blogs and websites.
In general, there are three ways to bring traffic to a company website, including:

Recognize Important Aspects in Digital Marketing

On-page SEO

As the name implies, On page SEO focuses on all the content on the pages of a website. The content creators on the website must find out and create content according to the keywords needed by readers. The higher the search for a keyword, the higher the need for readers to find information about the topic so that the possibility for readers to ‘drop in’ to read the information that we display on the website will be even greater.

Off-page SEO

After strengthening the website with content that meets on page SEO optimization, the next step is to strengthen Off page SEO. Off page SEO focuses on what is ‘not on the page’ to make our website appear trustworthy in search engine ratings. SEO Optimization in Off page SEO focuses on the network and website popularity by building backlinks with various other websites that already have high credibility on search engines.

Also Read : Recognize the Types of Internet Crime

Technical SEO

Unlike the previous two components related to content and credibility, Technical SEO focuses on technical matters related to website backend and company website coding. Things like image compression, structured data, and optimization of CSS files will increase the loading speed of a website. High loading speed will be an important point in evaluating website performance for search engines.

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Digital-Marketing-Guide-and-How-To

Digital Marketing Guide and How To – Forget old marketing methods like the ATL (Above the line) or BTL (below the line) method. The advent of digital technology has significantly changed the way businesses market their products using omnichannel, multi-format and multi-platform. Check out the full review in the following digital marketing posts.

What is meant by digital marketing

Digital marketing is actually a promotional activity for a brand or a product using electronic (digital) media. Decades ago, digital marketing media was very limited, namely television or radio which could only convey information in one direction.

Nowadays, with the very rapid development of digital technology and wide acceptance from almost all levels of society, it is no doubt that making a digital marketing model is one of the main channels.

Some examples of marketing techniques included in digital marketing:

  • SEO – Search Engine Optimization
  • Online advertising – FB ads, Google Ads, etc.
  • Print media promotion
  • Television & radio commercials
  • Electronic billboard (video tron)
  • Email marketing
  • Mobile marketing
  • and others

Advantages of Digital Marketing vs Conventional
Unlike advertisements in newspapers, flyers, brochures and the like, marketing strategies using digital media, especially online, can be measured precisely even in real-time.

By using digital media, you can find out how long your video product ad is watched, what percentage of sales conversions are from each ad, and of course you can evaluate which ads are good and which are not.

The ability of digital marketing for tracking is certainly very helpful for business people in calculating ROI (return on investment) from the company’s marketing budget.

Apart from the ease of evaluation factor, the wide geographical reach is also one of the advantages of digital marketing. By utilizing digital media, you can spread your product content / brand around the world with just a few clicks.

For this reason, old offline marketing methods have even been completely abandoned by certain companies.

How to Get Started with Digital Marketing
If we talk about digital marketing, as discussed in the article above, this spectrum is very broad. Therefore, it is important for a digital marketer to know the techniques and resources a company needs so that digital marketing can run well.

One of the important elements in digital marketing is assets, identify what digital assets you have, and start to focus on just a few assets, as mentioned in the article how to start a business on social media.

Some of the assets in digital marketing:

  • Website
  • Blog posts
  • Social media accounts
  • Brand identity (logo, company profile)
  • Online footprint (reviews / feedback from customers etc.)

If you already have some of the assets above, all you need to do is optimize these assets to build the brand you have.

For example, for business websites and blogs, regularly write articles that will attract your potential customers. Or through social media such as Instagram, make interesting and share-able short photos and videos.

Another thing that is quite important, if you are active in a public forum or marketplace, then try to have your business profile have a good rating and reviews from customers.

Because it is also a sign that your brand image is good or not in cyberspace. If you have started to understand digital marketing, it’s a good idea to know the components of digital marketing expenses and prices as a basic reference.